August 2009
The Archives
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08.31.09Dealing With Social Media Fall OutSocial media is more and more becoming the first place consumers turn to when a brand has let them down. Tonight was no exception. Local broadcaster, SABC 3, tonight aired the season finale and reunion show. Unfortunately they mixed up their schedules and ruined the last season of one of the most watched shows on local South African television. Amazingly (or not so much) the South African public stormed to easiest place they could vent their anger. In this case Twitter. In the last hour since the unfortunate mistake, South Africans have tweeted about SABC over 350 times, all of them devaluing a ...
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08.28.09Social Media is like teen sexDavid Armano has long been a source of inspiration, and above he makes another load of great points with regards to social media. Definitely worth going through this one.
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08.27.09Bloc Party Crowdsourced videoA great idea from Bloc Party: For their music video to their single ‘Ares’ Bloc Party asked fans to send them their own video clips of the band performing live. These clips were then simply stitched together into a great music video, made for the fans by the fans. This is a great way to engage fans that makes great use of the material available thanks to the ease of video recording via mobile phones, and the ease that this material can be brought together through the power of the Internet. via Trendplanner.
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08.24.09Vitamin Water TacticalVitamin Water is one of our favourite drinks here at Max Rover so we are always excited to see some new awareness campaigns from them. The above is an awesome tactical idea. The great thing about amazing tactical concepts are because they tie in so well with online social sharing. Have a look through that video and see how many people you see with camera's and mobile phones pointed towards the tank/APC coming out of the water. These will all end up on Facebook/Youtube/Myspace, giving the brand so much more value then just the few hundred people initially wow'ed on the ...
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08.20.09Augmented Reality GamingAs online campaign's are becoming more and more based on relevance, augmented reality has quickly came to the forefront of getting users "inside" the campaign. The next phase of this is getting users to react and actually take part in the game. While this relies heavily on technology still, the first inroads are being made. We recently found this game allowing users to interact directly with their virtual surroundings. This is the start of an amazing future in web based interaction games, and will definitely take engagement to the next level. For those of you without a webcam, here is a video ...
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08.19.09QR CodesHere at Max Rover we do a lot of playing around with QR and RFID codes. While these are not new things at all the uses of these are still endless! Have a look at the example above. (You can download a reader for your phone here)
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08.19.09Data Overlays On Smart PhonesAs the future of the web leans more and more towards real time data overlay, this is a great example of how smart phones will soon become entrenched in our lives.
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