Vitamin Water is one of our favourite drinks here at Max Rover so we are always excited to see some new awareness campaigns from them.

The above is an awesome tactical idea. The great thing about amazing tactical concepts are because they tie in so well with online social sharing. Have a look through that video and see how many people you see with camera’s and mobile phones pointed towards the tank/APC coming out of the water. These will all end up on Facebook/Youtube/Myspace, giving the brand so much more value then just the few hundred people initially wow’ed on the beach.

Awesome idea!