September 2009
The Archives
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09.10.09Is social the future for South African advertisers?While social media isn't completely mainstream yet, it has reached a certain critical mass. More and more marketers are looking into this new advertising model and growth in this sector seems inevitable. Below are some graphs to show how South Africa compares to the international growth rate in the Social Media sector (based on Search volumes) World wide one can't ignore the the massive shift away from Direct Marketing and the huge growth spurt in Social Media. World Wide South Africa Interestingly enough it seems that South Africa is a few months behind, but the trend as shown word wide seems destined to ...
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09.07.09Designing for Social Traction by Joshua Porter presentationA great presentation by Joshua Porter on how to design your site for social traction. Joshua sketches a couple of examples of user archetypes and stories that we feel is incredibly valuable.
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09.01.09Naked PuppetryWhile this microsite for Naked Puppetry doesn't have an overtly visible brand attached to it, it is a pretty cool example of ways to use web cam technology. With webcams becoming ever pervasive with new laptops, and also as cellphone video camera's become more sophisticated, we should be seeing more innovative uses of real life motion sensors. Similar to what's happening with augmented reality at the moment.
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09.01.09Captain Morgan Mobile campaignMRM Worldwide recently completed the Calling All Captains campaign for Captain Morgan. Read more about it here: MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call. Using an online form, users can also customize the call with a friend's name and details of their night out. At the end of the message — which goes directly to voicemail or to voicemail after one ring — the ...
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