MRM Worldwide recently completed the Calling All Captains campaign for Captain Morgan. Read more about it here:

MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call. Using an online form, users can also customize the call with a friend’s name and details of their night out. At the end of the message — which goes directly to voicemail or to voicemail after one ring — the recipient is informed of the prank and directed to the “Calling all captains” site.

Click here to visit the Calling All Captains campaign.