Facebook Open Graph still means nothing for publishers
Measurement, Social Media, Strategy | (1)
When the new Facebook Open Graph was announced, we got pretty excited here at Max Rover. It's a huge step into the right direction. Principally, it got us thinking about how we could use the new "Like" feature on our some of our projects, most notably on Between 10 and 5 - our Creative Showcase website. Max Rover is the publisher for 10and5, and we're always looking at ways to grow our traffic. Since Social Media is our business, we generate quite a lot of referrals through Twitter and Facebook - the primary social dashboards for our market.
Then, with the ...