Advergames

09.01.09

Captain Morgan Mobile campaign Advergames, Cool Campaigns, Strategy | (0)
MRM Worldwide recently completed the Calling All Captains campaign for Captain Morgan. Read more about it here: MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call. Using an online form, users can also customize the call with a friend's name and details of their night out. At the end of the message — which goes directly to voicemail or to voicemail after one ring — the ...
08.20.09

Augmented Reality Gaming Advergames, Augmented Reality, Online | (0)
As online campaign's are becoming more and more based on relevance, augmented reality has quickly came to the forefront of getting users "inside" the campaign. The next phase of this is getting users to react and actually take part in the game. While this relies heavily on technology still, the first inroads are being made. We recently found this game allowing users to interact directly with their virtual surroundings. This is the start of an amazing future in web based interaction games, and will definitely take engagement to the next level. For those of you without a webcam, here is a video ...

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