Category
Metrics
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07.07.0911 Things South African Brands Needs To Know About TwitterAs Twitter grows past the 35 million user mark (not to mention getting covers on Time Magazine, being mentioned in various publications, tv shows and other media outlets), it becomes harder and harder for brands to avoid or ignore this phenomenon. The question is, how do you manage your Brand on twitter. Here is what quick fire overview of what South African Brands needs to know about Twitter: 1. You don't need to follow everyone. Keep tabs on Twitter Search and see if anyone is mentioning your brand. If they are then drop them a message or follow them. Randomly following every South ...
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07.06.09New Strategies Require New MeasurementsView more presentations from Helge Tennø. Helge Tennø Helge Tennø created this great presentation on how sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them.
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