Category

Mobile

• 12.10.09
  Google Goggles – Visual Search Coming Soon Augmented Reality, Mobile, Online, Strategy | (0)

  Google showed off its first augmented-reality app for Android it calls "Google Goggles," which allows you to point your mobile phone's camera at an object and submit that image as a search query. You can snap pictures of anything from wine labels to pet tarantulas. Google's vision algorithms then analyze the photos, which are matched up against an index containing a billion images, before it sends the best match to your device.
• 12.08.09
  The future of publishing? Mobile, Online | (1)

  Here are some awesome examples of tablets and readers. Could these be the future of publishing?
• 10.21.09
  Morgan Stanley Economy Internet Trends Measurement, Mobile, Strategy, Web Presentations | (0)

  Skip through the first couple of slides, it starts getting interesting after slide 20.
• 10.21.09
  Building mobile sites faster Mobile | (0)

  Wordpress has just released a few mobile themes that will make the execution of mobile sites even faster and easier than before. The themes allow you to use Wordpress as a platform for building a mini CMS/publishing tool, and rendering it properly on mobiles. Read through Mashable for more info. Youniqe also has a mobile plugin out called MobilePress that does something similar
• 08.24.09
  Vitamin Water Tactical Mobile, Online, Social Media, Tactical | (0)

  Vitamin Water is one of our favourite drinks here at Max Rover so we are always excited to see some new awareness campaigns from them. The above is an awesome tactical idea. The great thing about amazing tactical concepts are because they tie in so well with online social sharing. Have a look through that video and see how many people you see with camera's and mobile phones pointed towards the tank/APC coming out of the water. These will all end up on Facebook/Youtube/Myspace, giving the brand so much more value then just the few hundred people initially wow'ed on the ...
• 08.19.09
  QR Codes Mobile, QR/RFID, Strategy | (0)

  Here at Max Rover we do a lot of playing around with QR and RFID codes. While these are not new things at all the uses of these are still endless! Have a look at the example above. (You can download a reader for your phone here)
• 08.19.09
  Data Overlays On Smart Phones Augmented Reality, Mobile, Social Media | (0)

  As the future of the web leans more and more towards real time data overlay, this is a great example of how smart phones will soon become entrenched in our lives.
• 07.06.09
  An Internet Watered Down Mobile, Web Presentations | (0)

  From John Pettengill - An Internet Watered Down John Pettengill has a brilliant presentation on how we're not using the mobile web to its full potential, and how we're designing our sites, products, applications and campaigns using the traditional web as a mental framework. He offers some great solutions and case studies on how to do it right.

• About

  We are a digital support service for agencies and brand managers struggling to keep up to date with the complex and fast paced digital world. We provide digital research and strategy support so they can focus on what they do best. Read more...

recent posts

• The importance of brand in the digital media environment
• INFLUENCERS TRAILER
• How Stuff Goes Viral
• Social Personas:How different is the real you from the social media you? Implications for social marketing
• The Fan Economy
• Converse Domaination Campaign
• Be Nice Or Leave: Social Media Explained by Faris Yakob