Category

Reports

• 02.24.10
  Coke’s “Fans First” Approach Online, Reports, Social Media, Strategy | (0)

  Coke's 'fans first' approach in social communities I love this presentation. It shows how good consumer interaction leads to complete brand love.
• 09.10.09
  Is social the future for South African advertisers? Online, Reports, Social Media, South Africa, Strategy | (0)

  While social media isn't completely mainstream yet, it has reached a certain critical mass. More and more marketers are looking into this new advertising model and growth in this sector seems inevitable. Below are some graphs to show how South Africa compares to the international growth rate in the Social Media sector (based on Search volumes) World wide one can't ignore the the massive shift away from Direct Marketing and the huge growth spurt in Social Media. World Wide South Africa Interestingly enough it seems that South Africa is a few months behind, but the trend as shown word wide seems destined to ...
• 07.13.09
  Razorfish releases Fluent, the Social Influence Marketing Report Measurement, Reports, Social Media | (0)

  The guys over at Razorfish consistently pump out some amazing work. They've just released the Social Influence Marketing report which is: ...the first report of its kind which understands who and what influences consumers at different points in the marketing funnel. Social influence marketing (and measurement) is something that we've been tracking quite strongly here at Max Rover - it's one of our key movements in the next 12 to 18 months along with the increased use of digital brand ambassadors. It's great to see some supporting research and best practices arise out of powerhouses like Razorfish.The report aims to bust 3 ...

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