Category

Twitter

• 04.14.10
  The Tipping Points of Social Media – Case Study Presentation Cool Campaigns, Online, Social Media, Strategy, Twitter | (0)

  Here's a great presentation giving insights and details into some of the most successful recent Social Media campaigns.
• 08.31.09
  Dealing With Social Media Fall Out Social Media, Strategy, Twitter | (0)

  Social media is more and more becoming the first place consumers turn to when a brand has let them down. Tonight was no exception. Local broadcaster, SABC 3, tonight aired the season finale and reunion show. Unfortunately they mixed up their schedules and ruined the last season of one of the most watched shows on local South African television. Amazingly (or not so much) the South African public stormed to easiest place they could vent their anger. In this case Twitter. In the last hour since the unfortunate mistake, South Africans have tweeted about SABC over 350 times, all of them devaluing a ...
• 07.21.09
  2 Examples of good and bad Twitter usage Social Media, Twitter | (0)

  AdAge points us to a nice brief and concise case study involving Delta Airlines and Southwest Airlines in America who both use Twitter. Southwest has actively managed the relationship with their customers during crisis times, using it to inform travelers of any new updates during an emergency, but also using their Twitter account as a CRM tool for learning more about their customers. Delta has gone the opposite route, deciding not to respond to any criticism online. Also good to notice is the initiative by Virgin Airlines to respond to tweets as their customers are flying. Virgin has internet connections on ...
• 07.07.09
  11 Things South African Brands Needs To Know About Twitter Metrics, Social Media, South Africa, Strategy, Twitter | (2)

  As Twitter grows past the 35 million user mark (not to mention getting covers on Time Magazine, being mentioned in various publications, tv shows and other media outlets), it  becomes harder and harder for brands to avoid or ignore this phenomenon. The question is, how do you manage your Brand on twitter. Here is what quick fire overview of what South African Brands needs to know about Twitter: 1. You don't need to follow everyone. Keep tabs on Twitter Search and see if anyone is mentioning your brand. If they are then drop them a message or follow them. Randomly following every South ...

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