Max Rover

How Stuff Goes Viral

johann — Mon, 23 Aug 2010 09:03:07 +0000

Here’s a very interesting presentation on how stuff goes viral. Quite liking the new BWN term, that’s the Bored at Work Network.

Social Personas:How different is the real you from the social media you? Implications for social marketing

johann — Thu, 19 Aug 2010 09:45:43 +0000

Social Personas:How different is the real you from the social media you? Implications for social marketing

The Fan Economy

johann — Tue, 20 Jul 2010 15:26:06 +0000

Converse Domaination Campaign

Uno — Fri, 16 Jul 2010 09:01:36 +0000

Click here to view the embedded video.

Converse launched an amazing campaign using Google Adwords in an incredibly non-traditional way. This campaign was behind such greats like outofyourleaguegirl.com and more.

Check out the video. It’s good.

Be Nice Or Leave: Social Media Explained by Faris Yakob

johann — Wed, 14 Jul 2010 07:30:53 +0000

Great presentation by Faris Yakob talking around social media and real life interactions.

Six digital trends to watch

johann — Tue, 13 Jul 2010 08:30:35 +0000

Edelman digital breaks down six key digital trends. Good overview of what is to come.

The Engagement Opportunity

johann — Mon, 12 Jul 2010 10:05:07 +0000

Great presentation from the guys at Fallon.

Facebook Open Graph still means nothing for publishers

Uno — Mon, 26 Apr 2010 07:00:26 +0000

When the new Facebook Open Graph was announced, we got pretty excited here at Max Rover. It’s a huge step into the right direction. Principally, it got us thinking about how we could use the new “Like” feature on our some of our projects, most notably on Between 10 and 5 – our Creative Showcase website. Max Rover is the publisher for 10and5, and we’re always looking at ways to grow our traffic. Since Social Media is our business, we generate quite a lot of referrals through Twitter and Facebook – the primary social dashboards for our market.

Then, with the announcement of the Like button, we thought the opportunities for increasing traffic would explode. We already see tonnes of traffic coming through our social Share buttons, so the thinking is that the Like buttons would do us even better.
This is not the case though.
When we had a look at the actual case studies, and how we could use the Like button, but unfortunately it’s not very publisher friendly. Taking a look at the Open Graph protocol published on the Facebook Developer wiki, as a publisher we won’t be able to Like articles as it is not included in the scope of objects. Typically, we would do an article on a photographer, but the intention behind the Liking for us would be to Like the Photographer. We still need to figure out how we are going to work with this.

It’s not an easy issue right now, but hopefully Facebook expands the metadata object types. Or else we’ll have to change some ways that we publish!

Don Tapscott – 2020 Shaping Ideas

Uno — Wed, 21 Apr 2010 13:01:14 +0000

Great piece from the Ericsson 2020 Shaping Ideas campaign.

Don Tapscott also wrote the book Growing Up Digital – a piece on how the youth of today have a totally different wiring of their brains due to the difference in information processing.

Original link: YouTube – Don Tapscott – 2020 Shaping Ideas.

The Tipping Points of Social Media – Case Study Presentation

johann — Wed, 14 Apr 2010 06:50:38 +0000

Here’s a great presentation giving insights and details into some of the most successful recent Social Media campaigns.