Great piece from the Ericsson 2020 Shaping Ideas campaign.

Don Tapscott also wrote the book Growing Up Digital – a piece on how the youth of today have a totally different wiring of their brains due to the difference in information processing.

Original link: YouTube – Don Tapscott – 2020 Shaping Ideas.

Here’s a great presentation giving insights and details into some of the most successful recent Social Media campaigns.

The core idea of this presentation is to highlight the change in Context that brands are facing in the digital landscape and how the notion of the “new grid” marks fundamental changes to how brands should budget, behave and interact in this space.

I love this presentation. It shows how good consumer interaction leads to complete brand love.

Have a look at this very awesome future view video of Augmented Reality and how it potentially could be influencing everything we do!

Awesome youth trends presentation.

Google showed off its first augmented-reality app for Android it calls “Google Goggles,” which allows you to point your mobile phone’s camera at an object and submit that image as a search query. You can snap pictures of anything from wine labels to pet tarantulas. Google’s vision algorithms then analyze the photos, which are matched up against an index containing a billion images, before it sends the best match to your device.

A great presentation from the guys at The Economist, explaining why in times of crisis brands need to invest in marketing rather then cut budgets.